So, you decided Data Monetization is key to your company growth. Awesome. Sounds legit. Now, how are you going to price your new data product?

So you’ve got some data and you think it’s valuable — you’re convinced data monetization is where it’s at for your business in 2020. Excellent. Bravo. So, how are you going to determine the price for this new data product?

I attend and speak at multiple data conferences each year and while data governance is certainly a common theme, the #1 question I get asked is this: